| 
           STOCKHOLDERS' DEFICIT (Common Stock Based Payments for Services) (Details) (USD $) 
         | 
        12 Months Ended | 1 Months Ended | |||||||
|---|---|---|---|---|---|---|---|---|---|
| 
           Dec. 31, 2013 
         | 
        
           Dec. 31, 2012 
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           Mar. 06, 2012
 
          Common Class A [Member] 
         | 
        
           Jan. 31, 2013
 
          Non - executive directors [Member]
 
          Common Class B [Member] 
         | 
        
           Jan. 31, 2012
 
          Non - executive directors [Member]
 
          Common Class B [Member] 
         | 
        
           Aug. 31, 2013
 
          Consulting Firm [Member]
 
          Common Class A [Member] 
         | 
        
           Jul. 31, 2013
 
          Consulting Firm [Member]
 
          Common Class A [Member] 
         | 
        
           Jun. 30, 2013
 
          Consulting Firm [Member]
 
          Common Class A [Member] 
         | 
        
           Jul. 17, 2013
 
          Consulting Firm [Member]
 
          Common Class A [Member] 
         | 
      |
| Share-based Compensation Arrangement by Share-based Payment Award [Line Items] | |||||||||
| Stock issued for services, shares | 100,000 | 6,000,000 | |||||||
| Stock issued for services | $ 59,500 | $ 10,000 | $ 10,000 | $ 4,000,000 | $ 40,000 | ||||
| Quoted trading price on grant date | $ 0.004333 | $ 0.006667 | |||||||
| Stock option granted | 650,000 | 4,500,000 | |||||||
| Value of shares issued on grant date | 19,500 | ||||||||
| Convertible note payable | $ 69,542 | ||||||||
| Conversion price per share | $ 0.075 | $ 0.025 | |||||||
| X | ||||||||||
| 
             
- Definition 
          Carrying value as of the balance sheet date of the portion of long-term debt due within one year or the operating cycle if longer identified as Convertible Notes Payable. Convertible Notes Payable is a written promise to pay a note which can be exchanged for a specified amount of another, related security, at the option of the issuer and the holder. Reference 1: http://www.xbrl.org/2003/role/presentationRef 
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| X | ||||||||||
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- Definition 
          The price per share of the conversion feature embedded in the debt instrument. Reference 1: http://www.xbrl.org/2003/role/presentationRef 
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| X | ||||||||||
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- Details 
          
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| X | ||||||||||
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- Definition 
          Net number of share options (or share units) granted during the period. Reference 1: http://www.xbrl.org/2003/role/presentationRef 
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| X | ||||||||||
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- Definition 
          Price of a single share of a number of saleable stocks of a company. Reference 1: http://www.xbrl.org/2003/role/presentationRef 
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| X | ||||||||||
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- Definition 
          Value, after forfeitures, of stock or other type of equity granted of any equity-based compensation plan other than an employee stock ownership plan (ESOP). Reference 1: http://www.xbrl.org/2003/role/presentationRef 
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| X | ||||||||||
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- Definition 
          Number of shares issued in lieu of cash for services contributed to the entity. Number of shares includes, but is not limited to, shares issued for services contributed by vendors and founders. No definition available. 
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| X | ||||||||||
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- Definition 
          Value of stock issued in lieu of cash for services contributed to the entity. Value of the stock issued includes, but is not limited to, services contributed by vendors and founders. No definition available. 
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