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NOTES PAYABLE, CONVERTIBLE OID - Shareholders (Details) (USD $)
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6 Months Ended | 1 Months Ended | 1 Months Ended | 1 Months Ended | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
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Jun. 30, 2013
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Jun. 30, 2012
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Dec. 31, 2012
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Jun. 30, 2013
Common Class A [Member]
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Feb. 24, 2012
Shareholder A [Member]
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Jun. 30, 2013
Shareholder A [Member]
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Dec. 31, 2012
Shareholder A [Member]
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Feb. 24, 2012
Shareholder A [Member]
Common Class A [Member]
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Feb. 24, 2012
Shareholder A [Member]
Warrant [Member]
Common Class A [Member]
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May 23, 2013
Shareholder B [Member]
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May 11, 2012
Shareholder B [Member]
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Jun. 30, 2013
Shareholder B [Member]
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Dec. 31, 2012
Shareholder B [Member]
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May 11, 2012
Shareholder B [Member]
Common Class A [Member]
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May 11, 2012
Shareholder B [Member]
Warrant [Member]
Common Class A [Member]
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Jul. 14, 2011
Notes Payable Convertible Shareholders [Member]
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| Short-term Debt [Line Items] | ||||||||||||||||
| Principal | $ 82,500 | $ 82,500 | $ 68,750 | $ 68,750 | $ 13,750 | $ 13,750 | $ 13,750 | |||||||||
| Unamortized discount | (12,958) | (10,171) | (13,750) | (2,787) | ||||||||||||
| Convertible notes, net of discount | 68,750 | 69,542 | 68,750 | 58,579 | 10,963 | |||||||||||
| Original issue discount | 6,250 | 1,250 | ||||||||||||||
| Number of shares issued, if debt is converted | 4,125,000 | 825,000 | 825,000 | 750,000 | ||||||||||||
| Conversion price of common stock | $ 0.017 | $ 0.016 | $ 0.017 | |||||||||||||
| Value of beneficial conversion options | (17,852) | (49,621) | 24,606 | 1,545 | ||||||||||||
| Number of common stock entitled to purchase | 3,750,000 | 825,000 | ||||||||||||||
| Exercise price of warrants | $ 0.033 | $ 0.033 | $ 0.033 | |||||||||||||
| Common stock to be issued due to conversion of note | 825,000 | |||||||||||||||
| Conversion of note payable | 250,000 | |||||||||||||||
| Expected dividend yields | 0.00% | 0.00% | ||||||||||||||
| Expected volatility | 462.61% | 462.61% | ||||||||||||||
| Risk free interest rate | 0.89% | 0.096% | ||||||||||||||
| Fair value of warrants | 37,894 | 4,970 | ||||||||||||||
| Proceeds from convertible notes, shareholders | 76,250 | 62,500 | 12,500 | 25,000 | ||||||||||||
| Quoted share price | $ 0.022 | |||||||||||||||
| Share issuance expense | $ 1,833 | |||||||||||||||