STOCKHOLDERS' EQUITY (Common stock based payments for services) (Details) (USD $)
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9 Months Ended | 1 Months Ended | 1 Months Ended | 1 Months Ended | |||||||||
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Sep. 30, 2013
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Sep. 30, 2012
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Dec. 31, 2012
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Jun. 30, 2013
Consulting Firm [Member]
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Aug. 30, 2013
Consulting Firm [Member]
Common Class A [Member]
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Aug. 23, 2013
Consulting Firm [Member]
Common Class A [Member]
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Jul. 31, 2013
Consulting Firm [Member]
Common Class A [Member]
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Jul. 17, 2013
Consulting Firm [Member]
Common Class A [Member]
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Aug. 30, 2013
Settlement [Member]
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Aug. 01, 2013
Settlement [Member]
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Sep. 30, 2013
Settlement [Member]
Common Class A [Member]
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Aug. 30, 2013
Settlement [Member]
Common Class A [Member]
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Aug. 01, 2013
Settlement [Member]
Common Class A [Member]
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Share-based Compensation Arrangement by Share-based Payment Award [Line Items] | |||||||||||||
Stock option granted, shares | 4,500,000 | 6,000,000 | 3,712,500 | 1,856,256 | |||||||||
Value of shares issued on grant date | $ 19,500 | $ 40,000 | |||||||||||
Quoted trading price on grant date | $ 0.004333 | ||||||||||||
Shares issued for services | 4,000,000 | 2,000,000 | |||||||||||
Convertible note payable | 69,542 | 68,750 | |||||||||||
Interest and default penalty on convertible note | $ 24,063 | $ 24,063 | |||||||||||
Conversion of notes payable, shares issued | 5,568,786 | ||||||||||||
Converison price per share | $ 0.006667 | $ 0.01667 |